Articles

How to Make More Sales With Selected Customer Engagement Strategies

Customer engagement encompasses a wide range of interactions. In marketing terms, it refers to the ongoing relationship between a brand and its audience, going beyond simple transactions to include the entire customer journey.

Browser Popularity by Country and Device

This new research on browser popularity by region reveal insights that will enhance the effectiveness of your targeting strategy. We collected data about the most widely used browsers in each region, uncovering unique patterns that reflect both user habits and technology access.

Discover mVAS Trends and Traffic Tips from HilltopAds and Mobidea!

Maximize your profits with mVAS! Discover key market trends and the best traffic formats to boost conversions in the podcast featuring top managers Roman from HilltopAds and Daria from Mobidea.

Top 10 Affiliates Mistakes in 2024 you Don't Know About

As you might have guessed from the title, today we won’t be covering general aspects of launching ad campaigns that everyone is familiar with.

12+ Ways How To Skyrocket Social Media Marketing with SEO in 2024

Learn the value of SEO for Social Media with HilltopAds: basics, advanced strategies, popular social media, and profile development.

Why You Must Know Who Links to Your Website?

To dive into this topic, read this article to the end, and you'll learn the basics of backlinks, their role in affiliate marketing, and actionable tips on how to track links.

TOP 12 Affiliate Marketing Software For iGaming Vertical in 2024

In the following article, we will explain what affiliate marketing software is, why it is necessary to increase the efficiency of the iGaming business, and give tips on choosing the best tools. As well as present a list of the best iGaming software providers on the market today. Enjoy!

Stop Losing Visitors: Why You Need to Check Your Bounce Rate Right Now

You will learn how to calculate the bounce rate, determine its normality, and increase it — directly in this article. Take notes, put them into practice, and don't let your customers bounce and deprive you of revenue.

TOP 15 iGaming Mistakes and How to Avoid Them?

Today, we will focus on typical iGaming mistakes and the ways to avoid them. This concerns management, finances, marketing, and some other fields when it comes to betting and gambling. Let us begin!

Autumn Sprint at HilltopAds: Get up to $2,000.

Go crazy! Kick off Autumn 2024 with the hottest bonuses for launching your ad campaigns.

From Zero to SEO Hero: How to Build a Results-Driven SEO Marketing Strategy

Today SEO can give a huge boost to your marketing efforts but only if you have a conscious plan with specific steps. Just such a strategy with particular actions is what we will look at in this article. Let's get started!

When AdSense Is No Good: Powerful Alternatives for More Profit

As more publishers are looking for ways to monetize their content, these shortcomings are pushing many toward exploring AdSense alternatives. These alternatives often offer higher payouts, flexible pricing models, advanced ad technologies, better visibility, and minimal impact on the UX.

The Value of Click-Through Rate: How to Drive More Traffic and Revenue

To go to a brand's website, to a product card, to spin a slot, to order a product, to share a post on social networks, and for many other things — a user needs to click. It is important to master perfectly such a valuable KPI as Click-Through Rate (CTR).

Make the Most of Your Web Tracking: 11 Best Google Analytics Alternatives

Let’s consider the most well-rounded alternatives to Google Analytics, which are not inferior in their functions and convenience to the leader of the gang from Google.

Monetization Mastery: Strategies to Increase Your Online Profits

The best part is that you don't have to turn your website or blog upside down to form a monetization strategy. Just integrate some important steps into your routine and gradually restructure some processes or add new activities — all in the name of a successful future.

Long-Tail Keywords: Affordable And Inexpensive Traffic For Better SEO

In this article, we’ll go into the specifics of hunting down the long-tail keywords and why they matter. Strap in, another chapter of SEO exploration at HilltopAds commences!

Celebrate 11 years with HilltopAds: Enter our epic Giveaway today!

HilltopAds is celebrating an incredible 11 years, and we’re GIVEAWAY amazing gifts to mark the occasion! Whether you're a new user or already with us, everyone has a chance to win generous prizes: an iPhone 15 Pro Max, HilltopAds branded merchandise, deposit bonuses, and much more!

Affiliate Marketing Tools You Must Add to Your Professional Arsenal in 2024. Part 2

Using an ultimate combination of the most advanced and effective tools for your specific case, you will not become a couch potato who delegated all the work to modern technologies.

If You Are Not a Noob: You Can't Miss This Gaming Vertical 2024 Hot Trends

In this article, we'll dive into the most relevant aspects of making money in the gaming vertical. We will also explore the hottest trends that are on our radar so that you are one step ahead of the competition and know all the most advanced features.

Digital Marketing Tools You Must Add to Your Professional Toolkit in 2024. Part 1

Save the links, choose the most suitable options from the selection, and share them with your colleagues so that they also can be well-equipped.

Brand Awareness. How to Make Your Brand Known Worldwide

Brand awareness is a marketing term that refers to how well your target audience knows and recognizes your brand. Learn all the essentials about brand awareness with HilltopAds — your trustworthy source of information.

Link Building Simplified: The Best Tools Aimed To Success

Using the right tools can structure your backlink strategy, helping you identify quality link opportunities, improve outreach processes, build your site’s credibility, and more.

Demystifying Ad Networks for Publishers: Everything You Need to Know in 2024

It is essential to partner with a reputable ad network that provides high revenue. This article will dive into the premier ad networks for publishers, detailing their attributes and competitive edge.

In-page Push Ads is Your Key for Ultimate Marketing Campaigns

Since these ads are naturally integrated into webpage, In-Page Push Ads (IPPAs) provide a non-intrusive yet highly effective way to engage users. This format improves the user experience, making it a valuable tool for marketers looking to maximize return on investment.

Money-Making with Side Hustles

HilltopAds explains how to make money online with affiliate marketing related jobs and side hustles

5 Great Landing Pages Hosting Services

Landing pages are quite common in affiliate marketing. However, to make them work you need a hosting provider, and a good one. It’s like a shop display, and not all the districts are the best for you to open up your business.

Right Tools For Soaring Conversions: 15 Professional Landing Page Builders

While there is no way to avoid replenishing your stock of landers, the process can be simplified. And HilltopAds is here with a compilation of 15 landing page builders, which are bound to help you on your marketing quest.

How To Make A Homepage Of Your Dreams?

A good homepage is a starting point, leading visitors through your blog and showing off your brand. Creating a good homepage for a blog is crucial for several reasons...

EURO2024 Marketing Strategy: Top GEOs, Popular Verticals & Best Ad Formats!

While experts make their guesses on who is going to win a championship this year, we will share with you which GEOs perform better during such popular football events and what offers you should promote to maximize your profits!

The Science of Payments: 7 The Most Common Commission Models in Affiliate Marketing

The topic of commission models is also relevant for advertisers — to understand under which model it will be most convenient to evaluate the effectiveness and profitability of marketing campaigns.